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"Is AI going to replace copywriters?"

It’s the question almost every host has been asking me lately. It's a fair question, but I think it misses the bigger picture of what's actually happening.

I just saw something Steven Bartlett (The diary of a CEO) posted:

Fast tools create a premium on deep work

When AI can produce content in seconds that used to take us days, the value has shifted. It's no longer about who can produce more content faster, but about who can create deeper, more meaningful connections.

When everyone has access to the same AI tools, the playing field changes entirely. What I'm seeing is that:

When tools get faster, depth becomes the differentiator.

The more AI accelerates production, the more valuable slow, deliberate human connection becomes.

My recent podcast tour has inadvertently become a case study in this idea. I've noticed a few approaches most hosts take that perfectly show what I’m talking about:

1. The content factory approach: Pre-packaged questions, zero research, and a cookie-cutter experience. The host is essentially running an assembly line for episodes.
2. The self-promotion machine: Hosts who invite guests only to redirect every answer back to themselves. As you share insights, they're crafting the perfect clip of their reaction for social media.
3. The genuine conversation creators: The rare hosts who actually engage with what I'm saying, following the conversation with authentic curiosity. These interviews have a natural flow, framed around themes the host genuinely cares about. The depth, curation, and quality are immediately apparent.

You can feel the difference in your gut.

The best conversations aren't just well-researched—they're driven by genuine interest and passion for the subject matter. These people are nerds obsessed with their craft, and I LOVE it.

When a host leans in with a follow-up question that builds on something I've said rather than jumping to their next scripted question, it hits different.

How this applies to your SaaS messaging strategy

If you're running a B2B SaaS company, this shift has huge implications for how you communicate with your market. The companies building the strongest competitive advantages right now are focusing on three elements:

1. Customer understanding that goes beyond bios

It's no longer enough to know basic information about your customers. The companies winning right now have an almost anthropological understanding of their users. They know the language their customers use in private Slack channels, the frustrations they vent about on LinkedIn, and the career aspirations that drive their purchasing decisions.

2. Building communities around your product

The strongest SaaS companies aren't just building features—they're creating ecosystems where users connect with each other. This creates a competitive advantage that even the best AI-generated content can't penetrate.

3. Creating experiences that feel unmistakably human

From onboarding flows to support interactions, every touchpoint feels deliberately crafted by humans for humans. These experiences can't be easily copied or mass-produced.

What I'm actually implementing with clients

This shift is fundamentally changing how I work with clients. Here's what I'm putting into practice:

Systematic research processes that capture real customer language

I'm helping clients build systematic approaches to customer research that go far beyond surveys. We're creating processes that capture insights from sales calls, support tickets, community discussions, and competitor analysis – then feeding those insights directly into their messaging strategy.

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Unlike many copywriters who fear AI will replace them, I'm planning on helping clients leverage these tools. The difference is in how we use them: not to replace strategic thinking, but to deepen it, at scale. This means building custom AI workflows that help extract patterns from customer interviews, identify language patterns in testimonials, and generate hypothesis testing frameworks.

Practical frameworks clients can use without me

I'm giving clients specific tools they can use independently. As one client recently told me after a messaging strategy presentation:

"I just want to commend you. Throughout my career, I've seen these frameworks and techniques used in different ways. But the way that you've made this amalgamation of all the best of it is very impressive. It's intuitive and very research-backed, which I love. And I love that you gave frameworks from the get-go to empower the team to be able to take this and run with it."

By teaching clients how to think about messaging strategy (not just delivering finished copy), I'm helping them build an internal capability that becomes a lasting advantage.

I genuinely want my clients to freaking WIN.

Your next step: review where you're sacrificing quality for speed

Here's what I recommend: Take an honest inventory of your customer touchpoints and evaluate them through this lens:

• Where are your prospect & customer interactions feeling automated or generic when they should feel personal?
• Which parts of your messaging have you optimized for scale at the expense of resonance?
• How can you show a deeper understanding of your customers than your competitors?

The businesses that thrive in this new environment won't be the ones who use AI to create more content—they'll be the ones who use AI to free up resources for deeper human connection.

P.S. I'm getting a lot of questions and interest on podcasts around my research optimization system and using AI in my processes. Would you be interested in something more "packaged" that you can learn and use yourself? Just hit reply with a YES.

DISCOVERY

Strong fundamentals or individuality? (How about both??)

Just watched a very interesting video comparing the Chinese and American education systems and what that means for how we use AI:

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This mirrors what's happening in messaging and copywriting right now. Those who can harness AI while maintaining their unique human perspective aren't being replaced—they're becoming unstoppable. The question isn't if AI will take your job, but if you'll be among those using it to work magic while everyone else falls behind. Sound familiar?

RESONANCE

Epictetus, The Art of Living

Have a great weekend!

Cheers,

Chris

Chris Silvestri Founder & conversion alchemist

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